The Problem
The Challenge: Fragmented Digital Presence
Eagan Luxury Real Estate had multiple websites operating independently—each serving different communities and markets. This fragmented approach created confusion for potential clients, diluted brand authority, and made it impossible to track performance across their entire digital footprint.
The team needed a unified brand presence that consolidated all their properties, communities, and services into a single, powerful website. But they couldn't afford to lose the SEO authority they'd built across these legacy sites. Every redirect, every URL change, every content migration had to be executed with surgical precision to maintain search rankings.
Working with Bill, one of the main realtors at Eagan Luxury, we identified the need for a complete website consolidation that would unify their brand while preserving every ounce of SEO value they'd accumulated over years of operation.
The Diagnosis
What We Discovered
Our audit revealed a complex web of legacy websites that needed consolidation. The Dolphin Cay Community website, the Tierra Verde community website, and several other properties were all operating as separate entities. Each had its own domain authority, backlink profile, and keyword rankings that needed to be preserved.
The challenge wasn't just technical—it was strategic. We needed to consolidate these properties in a way that maintained SEO authority while creating a unified brand experience. Every redirect had to be planned carefully to minimize any potential ranking impact.
Additionally, we identified opportunities to boost organic leads through retargeting campaigns. The new unified website would serve as the foundation for a comprehensive digital marketing strategy that combined organic SEO with strategic paid advertising.
The Solution
How We Built the System
We built a completely new website that consolidated all of Eagan Luxury's properties and communities into a single, powerful brand presence. The new site launched on December 17th, 2024, with a focus on maintaining every ranking and keyword position they'd built over the years.
The launch strategy was surgical. We implemented strategic 301 redirects that preserved SEO authority while consolidating the brand. The result? Zero measurable ranking loss at launch, and actually a 10% increase in tracked keywords. Every redirect was planned to minimize SEO impact while maximizing brand consolidation.
Currently, we're in the process of slowly redirecting the remaining legacy websites—including the Dolphin Cay Community website and the Tierra Verde community website. This slow, methodical approach ensures we maintain SEO presence throughout the consolidation process, rather than risking a sudden drop in rankings.
In parallel, we're running retargeting ads to boost organic leads to the new website. These campaigns help drive qualified traffic while the organic SEO foundation continues to build authority. The combination of strategic redirects and retargeting creates a comprehensive lead generation system that works across multiple channels.
How We Did It
The Process: Launch, Consolidate, Scale
Phase one was the launch. We built the new unified website and launched it on December 17th, 2024, with strategic 301 redirects that preserved SEO authority. The launch was successful—zero measurable ranking loss and a 10% increase in tracked keywords. This proved that consolidation could be done without sacrificing search performance.
Phase two is the ongoing consolidation. We're slowly redirecting legacy websites—the Dolphin Cay Community website, the Tierra Verde community website, and others—to the new unified site. This slow, methodical approach minimizes SEO impact while gradually consolidating all digital properties under one brand.
Phase three is amplification. We're running retargeting ads to boost organic leads to the new website. These campaigns work alongside the organic SEO foundation to create a comprehensive lead generation system. The goal is to maximize visibility and conversions while maintaining the SEO authority we\'ve preserved.
What Eagan Luxury Achieved
The Results: Zero Loss, 10% Growth, Ongoing Expansion
The website launched on December 17th with zero measurable ranking loss. In fact, we saw a 10% increase in tracked keywords—proving that strategic consolidation can actually improve SEO performance when done correctly. Every ranking was preserved, every keyword maintained, and the brand now has a unified digital presence.
The consolidation is ongoing. We're methodically redirecting legacy websites—the Dolphin Cay Community website, the Tierra Verde community website, and others—to the new unified site. This slow approach ensures we maintain SEO presence throughout the process, rather than risking sudden ranking drops.
Retargeting campaigns are running to boost organic leads, creating a comprehensive lead generation system that combines organic SEO with strategic paid advertising. The new website serves as the foundation for a unified brand experience that works across all channels.
This is an ongoing case study. As we continue to consolidate legacy properties and optimize the retargeting campaigns, we'll track performance and refine the strategy to maximize results for Eagan Luxury Real Estate.